“What Else”

The way the trees empty themselves of leaves, let drop their ponderous fruit, the way the turtle abandons the sun-warmed log, the way even the late-blooming aster succumbs to the power of frost— this is not a new story. Still, on this morning, the hollowness of the season startles, filling the rooms of your house,… Continue reading “What Else”

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100 Positive Affirmations by ProlificLiving

Chanced upon this post on Becoming Minimalist in regards to practical ways to change your self-description. Found it really useful and practical to everyday life so I'm 're-posting' these affirmations for your/my reference. 🙂 Affirmations work best in the PRESENT tense, just as you see below, and when you say them consciously and preferably loudly (if… Continue reading 100 Positive Affirmations by ProlificLiving

“For writers who have lost hope in Justice but won’t give in to despair, the job now is to find words powerful enough to stop bullets.”

Tips for writing copy for JUSTICE Don’t get caught up in technology. Figure out where and how your prospects live, then find the best tools out there today to connect with them. Keep an open mind. Anything can be a medium. Make everything work together. Too many websites, email campaigns, etc. seem to have nothing… Continue reading “For writers who have lost hope in Justice but won’t give in to despair, the job now is to find words powerful enough to stop bullets.”

29 things I’ve learnt from D&AD: The Copy Book

“To me, all advertising that is truly great reeks of honest humanity. Between every word you can smell the hot breath of the writer. Whether a result of wit, intelligence, insight or artfulness, great advertising invariably transmits itself to the receiver on a fragile human frequency. What I do, what we all do, is not… Continue reading 29 things I’ve learnt from D&AD: The Copy Book